There is a unique trend to be started by Bollywood beauty Priyanka Chopra
and this one is surely going to be for the good. This campaign is titled ‘it's cool to repeat' and has hit the micro blogging site Twitter by Priyanka along with her stylist Ami Patel.
We may have not heard by any such campaign earlier especially by any of our stars as all the celebrities we know are quite conscious about fashion and trends. They spend a lot of money to get the best style out for them to create appeal and gain attention.
Priyanka has begun with this campaign to reverse this trend with a noble thought in mind. One of the major reasons as clarified by Priyanka is that reusing and recycling would help protect nature and environment. She says that it is important that we reuse in order to reduce waste, save and make maximum use of the resources we have.
Also most of our youth follow stars and their style statement thus this campaign would also release pressure on others where people find it hard to repeat clothes and accessories to remain in fashion. Through this campaign, Priyanka asks her fans to think of different reasons and different creative ideas on why ‘it's cool to repeat'!